TY - JOUR TI - «Be the leader», or «Everything is to your pocket»: Comparative Description of the Moscow Advertisement in the Metro and Outdoor Advertising T2 - Economic Sociology IS - Economic Sociology KW - consumers KW - advertisement KW - outdoor advertizing KW - metro advertizing AB - AU - Maria Dobryakova AU - Evgenia Nadezhdina UR - https://ecsoc.hse.ru/en/2005-6-2/26592509.html PY - 2005 SP - 83-91 VL - 6