TY  - JOUR
TI  - Product Placement: Enclosing of Culture and Commerce in Modern Russian Cinema
T2  - Economic Sociology
IS  - Economic Sociology
KW  - advertising
KW  - product placement
KW  - Russian cinema
KW  - culture commercialization
AB  - The paper describes how the market meets culture in modern Russian cinema through the technologies of product placement. Interpreting data of the expert interviews and using content analysis of modern Russian blockbusters, the author reveals peculiarities of product placement in contemporary Russian cinema. Commercialisation of domestic film production industry is also analysed.product placement
AU  - Maria Zemko
UR  - https://ecsoc.hse.ru/en/2010-11-1/26595725.html
PY  - 2010
SP  - 84-110
VL  - 11