TY  - JOUR
TI  - Markers of Trust in the Supply Chain: From Forest Stands in Russia to End Consumers in Europe  and the USA
T2  - Economic Sociology
IS  - Economic Sociology
KW  - trust
KW  - supply chains
KW  - environmental and social responsibility
KW  - forest certification
AB  - This paper examines the role of different units in the supply chain to ensure consumers’ confidence in the process of production. Analysis of interviews with managers demonstrated that as we move along the supply chain upstream from the buyer to the producer, construction of trust by managers is becoming increasingly instrumental. Differences observed in the constructs of trust in various units of the supply chain can be explained by two reasons: first, by the challenges faced by each individual unit, and second by differences in value systems of managers. Thus, such intangible values as environmental friendliness and social responsibility that are the most important for the ultimate consumers do not show up in the narratives of the production managers, being replaced by a purely instrumental approach in which the trust is equivalent to the national standards and requirements of the process of production.
AU  - Maria Tysiachniouk
UR  - https://ecsoc.hse.ru/en/2010-11-3/26592184.html
PY  - 2010
SP  - 58-83
VL  - 11