2007. Vol. 8. No. 4

With the help of R-TGI (Russian index of the targeted groups) data set the author defines eight different life styles of various social groups. Among them are sport, post-modern and many others.  

Additionally to the dispute on social embededness of economic action the author tries to operationalize it and disclose in what way the embedded ties contribute to more effective economy in comparison to the casual market ties. The paper provides an empirical test of the embededness meaning for economic success. At the end of the paper you can find the empirical tests for the hypotheses and concluding remarks. 

Transformation of music art into the type of entrepreneurship activity is unavoidable under the conditions of global capitalism formation, but artificial acceleration or slowdown of the dynamics of this process leads to the appearance of sharp reproductive disproportions in the sphere of entertainment with negative long-term effects.  The object of the study is one of the crucial segments of show business – pop culture. The latter is used in the context of the music art personalities. The goal of the paper is to underline the scientific rational understanding of the pop culture phenomenon under the prism of economic sociology and institutional economy.   

The paper is devoted to the problem of consumer crediting developed by the Russian banks and the role of different capitals in this development. The author gives the short review of the studied market, formulates the theoretical tools for definition and operationalization of economic and symbolic capitals. The author states the common hypothesis about the influence of the economic scale on the dynamics of the indirect services given through the symbolic capital. The appropriate models are provided. The hypothesis is tested on the basis of the statistical data.