2007. Vol. 8. No. 1

The end. The beginning see in 2006. Т. 7. № 5. The second part of the paper is devoted to the analysis of the assumptions of socio-economic and marketing approaches. The author formulates and supports the principle of methodological pluralism in contemporary market studies. 

The authors of this paper were not only trying to through the light on the changes that have taken place in healthcare during the last 50 years in one of the American cities but also made an attempt to work out an analytical scheme applicable to study other fundamental institutional changes. Despite the fact that the used data period ends by 1995 the main tendencies are relevant nowadays as well. 

More and more western researchers use term “end of labour” in their studies of contemporary socio-economic systems of developed countries. This notion characterizes the tendencies linked with the changes of the labour meaning and reallocation and vanishing of the class industrialism relations. In order to have a detailed analysis of labour process transformation and future of labour we need to consider a list of aspects that are more likely to be changes in the contemporary society. The author of the paper focuses on the meaning, structure and personal characteristics of the labour which reflect aspects of changes.

The author focuses on the analysis of the forms and the role of trust in the structure of the market of the services of life insurance. Particularly on this market we could easily trace the role of trust. As we trust the insurance company not only money but our lives. The question is how much a consumer has to trust the company in this case? The research is done on the basis of the expert interviews and R-TGI data.