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Journal of Economic Sociology is indexed by Emerging Sources Citation Index (ESCI) from Web of Science™ Core Collection

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Maria Zemko

Product Placement: Enclosing of Culture and Commerce in Modern Russian Cinema

2010. Vol. 11. No. 1. P. 84–110 [issue contents]
The paper describes how the market meets culture in modern Russian cinema through the technologies of product placement. Interpreting data of the expert interviews and using content analysis of modern Russian blockbusters, the author reveals peculiarities of product placement in contemporary Russian cinema. Commercialisation of domestic film production industry is also analysed.product placement
Citation: Zemko Maria (2010) Product placement: sblizhenie kommertsii i kul'tury v sovremennom rossiyskom kino [Product Placement: Enclosing of Culture and Commerce in Modern Russian Cinema] Economic Sociology, 1, pp. 84-110 (in Russian)
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