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Yuliya Domoratskaya

Consumer Choice of Retail Formats in Russian Grocery Sector

2012. Vol. 13. No. 1. P. 46–66 [issue contents]
Analyzing the Russian Longitudinal Monitoring Survey data of 2006–2009 years, the author reveals three groups of consumers which differ in their shopping practices: those who buy food (1) only in traditional stores, (2) only in modern stores, (3) in modern and traditional stores. The article reveals social and economic factors providing an impact on consumers’ choice of retail formats.
Citation: Domoratskaya Yuliya (2012) Vybor potrebitelyami torgovykh formatov v sfere produktov pitaniya v sovremennoy Rossii [Consumer Choice of Retail Formats in Russian Grocery Sector] Economic Sociology, 1, pp. 46-66 (in Russian)
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