Market Research: Yesterday, Today, Tomorrow

2003. Vol. 4. No. 2. P. 88–101 [issue contents]

The paper analyzes the past, the present and the future of the marketing companies. The term of “market research” is discussed. The phenomenon of consumption is built into the cultural, historical and philosophical analysis.

Citation: Shankina Alina Yu (2003) Market research: vchera, segodnya, zavtra. [Market Research: Yesterday, Today, Tomorrow] Economic Sociology, 2, pp. 88-101 (in Russian)

Keywords: market research; consumers; the research history

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National Research University Higher School of Economics (HSE)


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Alina Shankina

Market Research: Yesterday, Today, Tomorrow