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Electronic No. 77-8029.

On the web since fall 2000

Journal of Economic Sociology is indexed by Emerging Sources Citation Index (ESCI) from Web of Science™ Core Collection

Funded by the National Research University Higher School of Economics since 2007.

2010. Vol. 11. No. 1

Full text of the journal

Vadim Radaev
Editor’s Foreword
P. 4–6


Neil Fligstein
Interview with Professor Neil Fligstein: «Researchers Have Got Interested in Origination of Markets»
P. 7–16

New Texts

Alexander Nikuliin
Oligarchoz as a Successor of Postkolkhoz
P. 17–33

The article is devoted to a new organizational form of a large private agricultural enterprise (or «oligarchozes») originated from post-Soviet collective-owned enterprises (kolkhozes). The fi eldwork was conducted in several villages of Perm region in 2008. The author tries to  fi nd answers on the following questions: where did «oligarchozes» come from? what relations are being formed between local rural communities, the state and new Russian rural oligarchs? what are major similarities and differences between old-type postkolkhozes and new «oligarchozes»?

New Translations

Paul DiMaggio, Walter W Powell
The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (translated by G. Yudin)
P. 34–56

What makes organizations so similar? We argue that the engine of bureaucratization and rationalization has moved from the competitive marketplace to the state and the professions. Once a set of organizations emerges as a fi eld, an unusual paradox arises: trying to change them actors make organizations similar. We describe three isomorphic processes — coercive, mimetic, normative — contributing to this outcome. Then we formulate hypotheses about the impact of resource centralization and dependency, goal ambiguity and technical uncertainty, and professionalization and structuration on isomorphic change. Finally we suggest some implications for theories of organizations and social change.

Insight from the Regions

Anna Vtorushina
A Structural Approach to the Market Culture (The Case of Retailing Organizations of Magadan City)
P. 57–83

The paper investigates market culture from the structural perspective. This analysis focuses on the Magadan grocery retail trade represented by four different organizational types: open-air market, traditional grocery store, supermarket, and chain stores. The author raises the following questions: how do social ties’ configurations reflect the market culture? How do social practices of market actors turn out to be an important principle of structuration of the market culture?

Debut Studies

Maria Zemko
Product Placement: Enclosing of Culture and Commerce in Modern Russian Cinema
P. 84–110

The paper describes how the market meets culture in modern Russian cinema through the technologies of product placement. Interpreting data of the expert interviews and using content analysis of modern Russian blockbusters, the author reveals peculiarities of product placement in contemporary Russian cinema. Commercialisation of domestic film production industry is also analysed.product placement

Professional Reviews

Elena Berdysheva
Studies of Pricing in the New Economic Sociology: Premises and Prospects
P. 111–127

Economic sociologists demonstrate an increasing interest to the issues of pricing in the consumer goods markets. This paper presents a systemiс overview of studies in economic sociology on pricing. It relates new research to the classical sociological concepts and indicate key research problems for the new economic sociology in the fi eld.

New Books

Natalia Bogatyr
Of Things, Markets, and Material Embeddedness (A Book Review: Pinch T., Swedberg R. (eds.). 2008. Living in a Material World: Economic Sociology Meets Science and Technology Studies. Cambridge, MA; London, England: MIT Press.)
P. 128–132

Research Projects

Sociological Data Archive (project head — Larisa Kosova)
P. 133–140


Marion Fourcade
Economy and Society: Moral Views of Market Society
P. 141–149


Elena Nazarbaeva, Ekaterina Yarygina
1st Russian Economic Congress, Moscow, December 7–9, 2009. Some Impressions from Economic Sociology Section
P. 150–152

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