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Journal of Economic Sociology is indexed by Emerging Sources Citation Index (ESCI) from Web of Science™ Core Collection

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Anastasia Varzakova

Network Relations between Competitors (Example of Radio Advertizing in Moscow)

2006. Vol. 7. No. 4. P. 79–96 [issue contents]

The author addresses the problem of the existence of contradictory relations between the same participants of the market at the same time: competition and collaboration. The object of the survey is market of the radio advertizing in Moscow, the market the main good of which is the commercial information. The subject of the study is the network relations between the participants of the radio advertizing market in Moscow and between the competitors. The survey is built on the expert and public interviews of the advertizing agents. 

Citation: Varzakova Anastasia (2006) Setevye otnosheniya mezhdu konkurentami (na primere rynka radioreklamy Moskvy) [Network Relations between Competitors (Example of Radio Advertizing in Moscow) ] Economic Sociology, 4, pp. 79-96 (in Russian)
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